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An alternative to NABCA

Spirits Connect, powered by the POD Index.

POD = point of distribution. The POD Index maps where spirits are poured and stocked across all 17 control states — built from online menus and state liquor-store data — and scores every account's appetite by category and price tier. It's the intelligence big suppliers pay NABCA six figures for, rebuilt from public data for craft brands: a target list, routes, and a field tool for $2,000 a year, per brand.

Build my target list → Try it live — no sign-up

The POD Index, state by state

Control-state account data at 1/100th the cost of NABCA. Tap a state for the statewide vs. top-metro breakdown.

🍸 On-premise (bars & restaurants) 🛒 Off-premise (retail stores)
deep insight partial insight name + address intel not a control state metro pocket live (retail)
—
accounts — name + address intel, route-ready
—
categorized by venue typology
—
with brand & category intel

Straight talk: NABCA covers more accounts with deeper data — for six figures a year. We cover about a third, lighter in places, for $2,000 a year. And every account is a clean name-and-address record — a route-ready call list from day one. For a small brand picking its first states, that's not a compromise — it's the control-states starter pack. Outgrow us? Good — that's the plan. Plug your NABCA feed in and keep the workflow.

82,000+
Licensed accounts tracked across 17 control states
2,991,321
Store-level product placements indexed across 11 states
24
Category × price-tier demand cells scored per store
42%
More accurate than guessing the market average — proven against real store sales

One platform, four moves

Read the playbook. Build the list. Plan the routes. Run the field. Everything else is on the way.

Free cheat sheet

1 · Control States 101

How listings actually work in each of the 17 control states — who buys, how to get listed, and our route-to-market call for every state. Read the cheat sheet →

Full guide: the 2026 edition with listing windows, forms, fees and agency contacts — $500, free with your subscription.

Included

2 · Target list

Tell us your brand, category, price tier, and states. We rank every licensed account by fit — mapped and listed, ready to edit and export.

Included

3 · Routes

Turn any slice of the list into a day's route. Order the stops, hand it to a rep, open it in Google Maps.

Included

4 · Field tool

Reps see their accounts on their phone, log visits and placements, and message you. You see every stop as it happens.

Coming soon

Campaigns & Studio

Sell sheets, mailers, and merch with your art on it, sent straight to your target list. Parked while we nail the field.

Coming soon

Liquor Circle

The network layer: accounts post needs, brands send offers, reps close the loop.

Choose your control-states data

One choice, two equally good answers — and the platform runs identically on either. Start on the POD Index, switch to NABCA later, lose nothing.

POD Index

Our alternative to NABCA. POD = point of distribution — we index where products are poured and stocked, from online menus and state liquor-store resources, then score every account's appetite by category and price tier. Included.

Included

NABCA

The industry-standard depletion data, straight from the source. Already subscribe? Plug your exports in and every ranking upgrades to measured depletions automatically. Don't subscribe yet? Join the NABCA through us waitlist and we handle the feed.

Coming soon

Pricing

A NABCA subscription runs six figures a year. Spirits Connect is one plan, billed yearly, per brand — reps included.

Everything, one price

Spirits Connect

JO'S SALOON · 80
stop 2 of 8 · 3 whiskey brands
📍 Log visit

The list, the routes, and the field tool — for you and every rep.

$2,000/yr · per brand
  • Scored target lists across all 17 control states, on POD Index data
  • Map + list explorer, territories, CSV export
  • Route builder — order the stops, open in Google Maps
  • Mobile field tool — visits, placements, tastings
  • Two-way messaging between you and your reps
  • All your reps included — no seat fees
  • Quarterly re-scores as new menus and shelf data land
  • New states added as we crack them — no extra charge
  • Control States 101 full guide included, refreshed every year

Control States 101

CONTROL STATES 101
2026 edition · 17 states
OR · OLCC
listing window
PA · PLCB
forms & fees
📅 Windows
when each state takes listings
☎️ Who to call
agency contacts, broker rules

The full playbook for getting listed in control states. Free cheat sheet →

$500 one-time
  • All 17 control states, state by state
  • Listing windows and submission calendars
  • Forms, fees, and sample requirements
  • Broker and distributor rules
  • Who to call at each agency
  • 2026 edition PDF, delivered by email

Free with a Spirits Connect subscription.

Billed yearly, one brand per subscription. No monthly plan.

We show you exactly what we know — and what we don't.

Every account is flagged by intel depth: menu-verified, model-scored, or directory-only. Ohio has 9,053 licensed on-premise spirits accounts; we hold brand-level insight on 34% of them today, and that number grows as the network uploads menus. No black boxes.

Explore the data story →